Grow yourself. Grow your people. Grow what's possible.
BUSINESS OWNER COACHING
Every stage of business growth asks something new of the person leading it.
The very strengths that helped you build the business can sometimes become the patterns that limit where it goes next.
I-Luminate works with CEOs and founders to develop the leader, team and culture that can create and sustain growth.
Who It's For
CEOs and founders who are building, growing or evolving their businesses and recognize that business growth and human growth can't be separated.
We have particular depth working with founders in beauty, salon, personal care, health and wellness, while working across industries and business models.
The Work
We don't come in with a traditional business-growth formula.
We start with the human.
Where are you still holding on?
Where does the business depend too heavily on you?
What are you avoiding?
Where might an old belief or leadership pattern be limiting something new?
Who around you needs to grow?
What kind of team and culture will your vision require?
And who do you need to become to lead what's next?
From there, we work with the founder and, when appropriate, the people around them to expand the human capacity for growth.
What Becomes Possible
A founder who can move from doing to leading.
A team capable of carrying more.
A culture that doesn't happen by accident.
More trust. More ownership. More capacity. More possibility.
And a business with the human foundation to grow.
Why I-Luminate
People-first isn't our coaching style. It's our growth strategy.
While leading Business Expansion and New Business Ventures at Kao, Heather worked with CEOs and founders scaling businesses from early stage to $100M+.
She studied what successful founders and leadership teams had in common and developed a Founder Playbook capturing the leadership principles and practices that helped enable their growth.
Today, she combines those principles with the I-Luminate coaching model.
We've seen that philosophy come to life with founders like Tina Marie Roberto and TMR Salon.
We developed the leader.
We developed the team.
We intentionally built the culture.
And the business grew.
We didn't develop the people because the business grew.
The business grew because the people did.
Investment
Growth-aligned partnerships.
CEO + Founder engagements are structured around the business, its growth goals and the depth of partnership required.
Rather than offering a one-size-fits-all coaching package, we design a partnership aligned with where you are, where you're going and the human capacity required to get there.
Investment is customized following an initial growth conversation.
Explore a Founder Partnership
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